Lions Health and UNICEF announce DigitasLBi as the winner of global award for young creatives and marketers

 

Lions Health and UNICEF announce DigitasLBi as the winner of global award for young creatives and marketers

On 18 December, UNICEF Goodwill Ambassador Shakira greets a toddler as she learns how Bangladeshi women dry and sort rice in the village of Modhu Shudanpur in Rajshahi District.

From 17 to 19 December 2007, UNICEF Goodwill Ambassador and internationally acclaimed Colombian singer Shakira Mebarak visited Bangladesh to call attention to the situation of children affected by Cyclone Sidr, a Category 4 storm that struck the country on 15 November.  More than 3,000 people were killed during the cyclone and an estimated 2.6 million people, half of them children, were left in need of life-saving assistance. In Patuakhali, one of the districts devastated by the storm, Shakira visited a UNICEF-supported child friendly space, one of 60 created to provide recreation and psychosocial support to children affected by the cyclone. She also took part in the distribution of UNICEF family kits to children and women. The kits contain 14 essential household items, such as utensils, a bucket, and soap, designed to assist families who have lost their homes. In the north-western district of Rajshahi, Shakira toured two primary schools in small villages and met with adolescent girls from the UNICEF-supported Adolescent Empowerment Project ('Kishori Abhiham'). She also visited a centre for girls who live or work on the streets, as well as a learning centre for child labourers.

© UNICEF/UNI48969/Noorani

On 18 December, UNICEF Goodwill Ambassador Shakira greets a toddler as she learns how Bangladeshi women dry and sort rice in the village of Modhu Shudanpur in Rajshahi District.

UNICEF Goodwill Ambassador Shakira part of selecting winner as guest juror

NEW YORK/CANNES, France/ HONG KONG,  18 June 2016 – Lions Health, the Festival and Awards that celebrate life-changing creativity in healthcare communications, and UNICEF, have announced the winner of the 2016 Young Lions Health Award.

The competition called upon communication and marketing professionals under the age of 30 to submit integrated marketing toolkits that aim to raise awareness among caregivers about the importance of play in fostering children’s cognitive, social and emotional development in the critical early years of life. The ideas will be used as part of UNICEF’s overall communication outreach on Early Childhood Development.

Eleanor Howe and Lina Benmansour of DigitasLBi, France, won with Unicef Brain Food.
Their idea answered the brief innovatively, by using everyday objects to stimulate play, and providing creative ways for caregivers to interact with children.

The competition drew 112 entries which were judged by a team of industry experts and special guests, including UNICEF Goodwill Ambassador Shakira; Alexandra von Plato, Group President, Publicis Healthcare Communications Group; and Josh Prince, President, The CDM Group.

“It is scientifically proven that development in the early years of life allows children to become creative, engaged, life-long learners – it can shape their entire future,” said UNICEF Goodwill Ambassador Shakira.  “That’s why it was truly inspiring to see the creative ideas presented to help shine a spotlight on the importance of early childhood development. The winning idea not only has the potential to give early childhood development the prominence it deserves, but also to achieve real results for children. It doesn’t get more exciting than that.”

Louise Benson, Festival Director, Lions Health, said, “We were thrilled to receive such an exciting range of entries and it was a tough decision for our panel to pick just one winner. This award not only supports young industry talent, but also raises crucial awareness to help improve the wellbeing of young children across the world.”

To enter the competition, individuals or teams of two were set the challenge of creating either a three minute presentation film or eight image PDF that answered a communications brief issued by UNICEF. The competition was free to enter and open to young agency and client executives.

”It is remarkable that young marketers from across the world have created toolkits that will help to raise awareness about the importance of early nurturing care and protection for children’s development. We are grateful for their inspiration and ideas. It is a pleasure to work with Lions Health and UNICEF Goodwill Ambassador Shakira on this initiative,” said UNICEF Chief of Early Childhood Development, Pia Britto.

As part of their prize, the winners of the Young Lions Health Award are attending Lions Health on 18-19 June in Cannes, France, where they will receive their award during the official ceremony attended by close to 1,000 experts from the healthcare communications industry.

UNICEF will also host a related session as part of Lions Health, exploring how to ensure the next generation of young people has the creative talent to change the world and how development in a child’s early years can nurture their creative future. Speakers will include Sherrie Westin, Executive Vice President of Global Philanthropy and Impact, Sesame Workshop; Al Race, Center on the Developing Child, Harvard University; Deepa Grover, Regional Adviser for Early Childhood Development, UNICEF and Jack Leslie, Chairman, Weber Shandwick.