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"UNICEF is very excited to be able to give more children the chance to safely experience the thrill of the World Cup, whether they're sitting in the stadium or watching from their own villages," said Anthony Lake, UNICEF Executive Director from New York.

A programme called World Cup in My Village piloted in two African countries by UNICEF, the Children's Radio Foundation and other community partners. It will give young people who would otherwise not have the opportunity the chance to see World Cup football matches on large open-air screens and projectors. The special screens have been set-up in the Rubavu District in Rwanda, and in the town of Mongu and the UNHCR Refugee Camp of Mayukwayukwa in Zambia; places where there is no electricity or oadcast connection. In addition to the football, the screens will oadcast important information about children's health and their rights.

In the host country, a special partnership between UNICEF and the South African government will address potential problems that may arise due to the massive influx of people. In a country where 12 million children live in poverty, special attention is being given to unaccompanied minors, some of whom may be induced to travel to the cities where games are played in search of employment opportunities and adventure.

With hundreds of millions of people tuned into the competition and the celeations, the World Cup is a venue for many important messages about child rights for children and adults.

"The World Cup gives us a chance to focus positive public attention on the special risks children face in countries likeSouth Africa and around the world and the special efforts we can take to protect them from those threats," said Lake. "We can use the popularity of sport to promote children's rights and wellbeing around the world."

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「我是Ander Vasquez，來自洪都拉斯，今年十四歲。我和家人住在比亞努埃瓦（Villanueva），鄰近以黑社會幫派聞名的德古斯加巴（Tegucigalpa）。自 從參加了『Football for Life』計畫，我的生活得到很大的改變，『Football for Life』讓我明白到足球能夠改變兒童的一生。 我從這個計劃中學會很多正確的價值觀和道德觀念，它不但教我們遠離毒品、酒精飲品和黑社會幫派，還鼓勵我們要好好上學。我現在比以前讀書努力得多了，因為 要有好成績才能繼續參加『Football for Life』。參加這個計劃之前，我和朋友們經常赤著腳在街上流連，但現在我們可以經常一起踢足球了！」
	「大多數參加『Football for Life』的兒童都住在比亞努埃瓦，自從計劃開始後，整個社區都變得更美好。德古斯加巴（Tegucigalpa）曾經是洪都拉斯其中一個最危險的社區，但現在情況已有所改善，犯罪率也下降了。我的爸爸也認為運動給了我一個新目標。我想要一個健康的身體與心靈，遠離毒品。」