- We advocate for the protection of children's rights, help meet their basic needs and expand their opportunities to reach their full potential;
- We mobilize political will and material resources to help countries ensure a 'first call for children' and build their capacity to do so;
We respond in emergencies to relieve the suffering of children and those who provide their care;
We promote the equal rights of women and girls, and support their full participation in the development of their communities;
We work towards the human development goals, and the peace and social progress enshrined in the Charter of the United Nations.