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About Change for Good

Change for Good inflight fundraising programme has been operated by Cathay Pacific Airways and Hong Kong Committee for UNICEF (UNICEF HK) since 1991. Travelers on Cathay Pacific flights are encouraged to donate any spare change they have – in any currency – to UNICEF HK when returning from their journeys. As of 2017, the programme has raised more than HK$187 million to support UNICEF’s life-saving programmes, helping deprived women and children across 190 countries and territories worldwide.


Field trips

Every year, UNICEF HK organizes field trips for Cathay Pacific staff volunteers to visit UNICEF’s project work in different regions that benefit from Change for Good. The teams are able to witness first-hand how passengers’ donations are effectively transformed into life-changing aids, giving every child a fair chance to live a healthy life and develop his or her potential.


Guizhou, China

A group of Cathay Pacific employees went to Guizhou with UNICEF HK to understand how UNICEF helped the ethnic minority kids receiving quality early childhood education. Through this field visit, they have witnessed how the Change for Good programme made a difference in children’s lives firsthand.