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Adequate nutrition helps children to thrive, and breastfeeding is the first step of children’s healthy development. UNICEF and the WHO recommend mothers to start breastfeeding one hour after birth and continue breastfeeding exclusively for the first six months. When children start eating fortified food, it can be complimented with continued breastfeeding until at least 2 years of age. When feeding children with fortified food, attention should be paid to safety and nutritional value, as well as the age needs and reactions of the children.


Since 2015, UNICEF HK has joined forces with the Health Bureau and the Department of Health to promote the Say Yes to Breastfeeding campaign. It aims to help members of the public to have a positive understanding about breastfeeding and to provide better community support at workplaces and public venues so to help mothers to breastfeed continuously.


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