Leading KOLs come together to support UNICEF Charity Run


Leading KOLs come together to support UNICEF Charity Run


© UNICEF HK/2017

Hong Kong, 14 September 2017 – Renowned key opinion leaders (KOLs), representing different sectors in the community, gathered today to call for public participation in the 12th UNICEF Charity Run (Charity Run).

The KOLs are business leader David Fong, Hong Kong Committee for UNICEF (UNICEF HK) Ambassadors Wong Kam-po and Guo Jingjing, women’s snooker world champion Ng On-yee, and public relations guru and veteran marathon runner Walter Cheung. They were joined by Dr. Chui Tak-yi, Acting Secretary for Food and Health, Judy Chen, Chairman of UNICEF HK and Jane Lau, Chief Executive of UNICEF HK.

“Since the launch of the UNICEF Charity Run in 2006, we have engaged over 110,000 runners from different sectors and raised over HK$110 million,” said Ms Judy Chen. “I want to take this opportunity to express my sincere gratitude to our corporate sponsors, supporters and runners. Their generosity has enabled UNICEF to work for children across the world. Let’s run for the future of every child!”

This year, we are calling for 14,000 runners to join our efforts in support of UNICEF’s global campaign against AIDS, which focuses on protecting babies from being infected with HIV at birth and providing treatment, counselling and support for mothers and children affected by HIV and AIDS.

“We rely on support from the public to further our mission so that we can achieve lasting transformation for children,” said Mr David Fong, who is also Chairman of UNICEF HK’s Fundraising Committee. “I am pleased that we have a stellar lineup of leading KOLs to help us recruit more people to join the run.” Fong is also a regular participant of the 3km Leadership Challenge, an event joined by CEOs from different business sectors.

As a mother and a participant in UNICEF Charity Run for many years, Ms Guo Jing-jing strongly supports UNICEF’s ‘For every child, end AIDS’ campaign. “I commend UNICEF’s efforts in protecting babies from being infected with HIV, and in particular their work in China to prevent mother-to-child HIV transmission,” said Guo. “Please support the race and join me in working towards an AIDS-free world.”

Through UNICEF and its partners, the campaign has averted over 1.6 million cases of mother-to-child transmission of HIV since 2000 while AIDS-related deaths of children aged 0 – 4 have fallen by nearly 70 per cent globally.


© UNICEF HK/2017


© UNICEF HK/2017

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© UNICEF HK/2017


© UNICEF HK/2017


© UNICEF HK/2017

For Mr Wong Kam-po, the run offers another layer of meaning. “It not only provides a recreational opportunity for children but also helps strengthen child-parent relationship.” The world champion racing cyclist, who has clinched many titles for Hong Kong, is also a father of a two-year-old son.

“I am sure professional runners don’t want to miss this great event, as the UNICEF Charity Run is recognized by the Association of International Marathons and Distance Races (AIMS),” commented Ms Ng On-yee. The Charity Run is the only charity race in Hong Kong recognized by AIMS, and the Half Marathon and 10km routes have been verified by AIMS.

Professor Joseph Sung, Vice-Chancellor of the Chinese University of Hong Kong, cares deeply about youth development and supports the UNICEF Charity Run through a pre-recorded video. “Young people are our future, and from these young people, we know there are hopes for ourselves. Let’s realize hopes for our children,” noted Sung.

Apart from the Star Wars 5km Run, there are also Half Marathon, 10km Run, 5km Run and 3km Run (Youth and Family) for individual runners, families and corporate supporters to choose from.

© UNICEF HK/2017

“Corporations shouldn’t miss this great opportunity to engage their staff for a good cause,” said Mr Walter Cheung. “For the fourth time, I will be taking part in the UNICEF Charity Run, and I aim to personally raise more money than before for UNICEF’s work to assist children in need in the developing world.”

Apart from the KOLs, Hong Kong’s half marathon record holder, Gi Ka-man, also came to show his support and officiated at the fun relay race in today’s kick-off ceremony.

Ms Jane Lau, Chief Executive of UNICEF HK, commented, “The UNICEF Charity Run not only provides a platform for Hong Kong people to support our global effort in building an AIDS-free generation but also a fun opportunity for families and individuals to run for every child. We are pleased that it has grown to become one of the most anticipated running events and indeed the biggest charity run in terms of the amount of funds raised in Hong Kong.”

The UNICEF Charity Run 2017 is made possible by Diamond Sponsors CCB International (Holdings) Limited, Chow Tai Fook Jewellery Group Limited and S.F. Express (Hong Kong) Limited, Gold Sponsors Asia Miles Limited and New World Development Company Limited and a number of supporting partners. In addition, Official Sportswear adidas Hong Kong Limited will provide event souvenir T-shirts and training workshops for runners.

Organized by UNICEF HK, the Charity Run will be held on Sunday, 26 November 2017 at Hong Kong Disneyland Resort and Sunny Bay. Enrolment has already begun and will end on 9 October 2017. Details are available at http://run.unicef.org.hk.


Event photos can be downloaded here.

For media enquiries, please contact:

Hong Kong Committee for UNICEF

Jamie Wong, Communication Specialist                                        Tel: 2836 2967                                         Email: [email protected]