HONG KONG, 9 December 2015 – Tse Sui Luen Jewellery (International) Limited (“TSL Jewellery”), one of the largest jewellers in Asia, announced the launch of “Your Little Their Mickle”, a charity campaign which will last for three years. Money raised will go to the Hong Kong Committee for UNICEF (UNICEF HK) to fully support UNICEF’s Water and Sanitation Programme in rural areas in China.
The launch ceremony was held successfully today. Mrs Annie Yau Tse, Chairman and Chief Executive Officer of TSL Jewellery expressed, “The Group has always been an active player in various charity affairs and supported UNICEF HK through a number of channels. We are committed to making contribution to the community and engaging in corporate social responsibilities. ‘Your Little Their Mickle’ campaign, which is initiated by the Group, aims to improve the living environment and raise awareness on personal hygiene of children in Mainland China by calling in the participation of people in town. Many a little makes a mickle! A little support from everyone could make a difference.”
“Your Little Their Mickle” campaign will last for three years, starting from today till the end of 2018. Customers can donate spare change from jewellery purchase at any TSL Jewellery stores in Hong Kong. TSL Jewellery will match every dollar donated to UNICEF HK as a token of thanks for their support. It has also tailor made a series of charity sale items for this campaign, including jewellery box, jewellery loupe, wedding red packet and so on. Proceeds excluding costs from the charity sale will go to UNICEF HK to support UNICEF’s Water and Sanitation Programme in rural areas in China.
About “Your Little Their Mickle”
TSL Jewellery proudly supports UNICEF HK’s Water and Sanitation Programme (the “Programme”) in Mainland China via its “Your Little Their Mickle” charity campaign to improve water and hygiene at schools and households in rural areas across China. The Programme also includes sanitation education to children, which encourages them to pass on their knowledge on hygiene practices to their families and community. Customers can donate spare change from jewellery purchase at any TSL Jewellery stores in Hong Kong. TSL Jewellery will match every dollar donated to UNICEF HK as a token of thanks for their support. HK$1 is able to purchase water purification tablets which could turn 40-50 litres of dirty water into drinking water and support the need of an individual for over 16 days. TSL Jewellery has tailor made a series of charity sales items*, including Estrella diamond umbrella.
*UNICEF HK does not represent, endorse, or recommend any brands, products, or services.