© UNICEF HK/2017
Hong Kong, 7 May 2017 – Hong Kong Committee for UNICEF (UNICEF HK) held the ‘Little Artists Big Dreams Drawing Competition’ today. Near 1,000 children aged 12 or below drew based on the theme ‘a small gift to mom’ at Nursery Park of West Kowloon Cultural District to express their love to mothers prior to Mother’s Day. Together with the HK$800,000 donation from Principal Sponsor, Chow Tai Fook Jewellery Group Limited, around HK$1 million had been raised to support UNICEF’s ‘Cash Transfers for Deprived Children’ project in China.
There are about 4,400 maternal deaths in China every year. Many women die from largely preventable causes, for example, complications from pregnancy or childbirth. Most of these tragedies can be easily prevented if simple and cost-effective health care services such as antenatal and postnatal check-up, hospital birth delivery and immunization could reach more families before, during and after a child’s birth.
UNICEF’s ‘Cash Transfers for Deprived Children’ project provides pregnant women in 15 counties of Yunnan, Gansu and Sichuan with cash subsidies for getting life-saving health services. As of January 2017, the project has supported 16,806 pregnant women and children under 1 year old.
Mr Johnny Ng, Vice-Chairman of UNICEF HK, thanks the little artists and their parents’ support, “Providing mothers with access to better health care gives mothers a happy pregnancy and safe childbirth. It is also an essential step in ensuring a good start for every child.”
This year, little artists’ artworks are snapped to create fundraising t-shirts. The t-shirts will be available for order this week at https://snaptee.co/go/unicefhk/, of which all proceeds will also be donated to the ‘Cash Transfers for Deprived Children’ project after deducting administrative costs.
UNICEF HK Ambassador Miss Gigi Leung helped spread the word through social media, “I always love to draw with baby Sofia. I invite everyone to check out the great t-shirts designed by the little artists and support UNICEF to protect the health of every woman and child.”
Singer-songwriter Miss Jocelyn Chan brought along her art piece to support the event, “This year, the competition has introduced the parent-and-child fundraising t-shirt for the first time, enabling participants to transform their drawings into unique t-shirts. Being my favourite part of the event, it will not only keep drawings in good conditions, but it will also contribute to a charitable cause. I encourage the public to support this event together!”
Miss Sandy Lau, Miss Hong Kong 2009 pageant and a mother, also joined the event. “The event comes with a carnival that offers face painting, parental workshops, charity sales and other booth activities, providing parents and their children with an excellent bonding opportunity. I’m very impressed by the diversity and education value of the workshops, too. Children can develop their creativity by transforming raw materials into unique gifts for their mothers. I highly encourage the public to support this event together!” she said.
The event’s Principal Sponsor, Chow Tai Fook Jewellery Group Limited, also donated to give deprived children a healthy start in life. Mr Peter Suen, Executive Director of Chow Tai Fook Jewellery Group Limited, said, “Chow Tai Fook Jewellery Group Limited has been supporting Little Artists Big Dreams Drawing Competition for 9 years and this year, we have generously donated HK$800,000 for the good cause. We have always upheld our “Do Good” brand philosophy and committed ourselves to care for the community, particularly on children’s development. As such, we have been very supportive towards UNICEF’s work, especially on projects in rural China. We hope to give a helping hand to deprived children in rural China and improve their living standard by mobilizing our staff and customers to participate in various community events such as drawing competition and field trip.”
Since 2013, ‘Little Artists Big Dreams Drawing Competition’ has raised funds to support UNICEF’s ‘Cash Transfers for Deprived Children’ project in China. The event divides participants into three age groups, each with first, second and third prize, as well as 20 consolation prizes. There will be an Overall Champion and a Top T-shirt Fundraiser Award.
From 18 May to 2 June 2017, the public can vote for their favourite art pieces by visiting ‘UNICEF Hong Kong’ Facebook page. The art pieces with the most ‘likes’ will receive the Online Most Popular Award. Results will be announced on UNICEF HK website on 9 June 2017.
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Event photos can be downloaded here.